Master privacy management to deliver business outcomes alongside compliance

Master privacy management to deliver business outcomes alongside compliance

Let's state the obvious: No one wants a fine. But if you look at privacy management solely by this lens, you are missing the big picture. The days when privacy management was purely about mitigating negatives are over. Savvy firms with mature privacy programs leverage their work to deliver business outcomes that include superior customer engagement, more successful digital initiatives, stronger business resilience, and the unique opportunity to create trust with customers and partners. Sustained compliance with regulatory requirements is foundational to this vision. However, compliance alone -- especially checklist compliance -- must not be the ultimate goal of a privacy program.

To help customers select the most appropriate tool to support their privacy program with the desired outcomes of sustained compliance, we evaluated the 15 most relevant vendors in the privacy management software market. We learned that:

This post is written by Senior Analyst Enza Iannopollo, and it originally appearedhere.


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