Digital capabilities offer a lifeline to small businesses during pandemic

Salesforce conducted a double-blind global survey of 3,619 respondents with focus on how small businesses are navigating during theCOVID-19 Pandemic.SalesforceResearch focused on how small businesses are fairing in their communities, if and how they're supporting them, and what steps businesses can take to bring customers back. Clickhereto exploreTableaudata across demographics and geographies.

Small- and medium-sized businesses represent over 90% of the business population, over 60% of employment, and over 50% of GDP in developed economies. In the United States, there are 30.2 millionsmall businesses. Small businesses comprise 99.9% of all United States businesses. Small businesses in the U.S. employ 58.9 million people, which makes up 47.5% of the country's total employee workforce. Consumers are rallying around their beloved and vulnerable small businesses, but will that alone be enough? In the United States, 49% of consumers say that the small businesses in their communities are struggling to adapt in the pandemic and 55% note that some of the small businesses had to close due to the pandemic.

Below are some key takeaways from respondents from around the globe:

To learn more about how small businesses can navigate this radically different era, visit the latest interactiveTableau dashboardshere.